Follow our experts' advice! Which make-up is right for you?
Priority: Feeling beautiful
Whatever your hair, skin or eye color, the most important thing about make-up is to feel beautiful and to highlight the parts of your face you like best.
Choose healthy products with organic and natural ingredients to avoid clogging your pores and damaging your skin.
As a reminder, all our products are certified COSMOS ORGANIC by Ecocert and Cosmebio, and are vegan and cruelty-free.

Step 1: Prepare your skin before applying make-up
Cleanse and moisturize your skin before applying make-up. For this, opt for double cleansing to keep your skin looking beautiful all day long. Apply your Eau Lactée naturelle with a reusable cotton pad all over your face: enjoy its softness and flowery fragrance. Then lather up with your Organic Detox Cleansing Gel all over your face. After cleansing, remember to deeply moisturize your skin with our Moisturizing Face Cream.
Once rinsed, blotted and moisturized, your skin is ready for make-up.

Step 2: A simple, effective & fast routine
Start with your complexion by camouflaging your imperfections and dark circles using our Concealer available in 6 shades, as well as your redness thanks to our organic green Anti-redness . Then, even out your complexion with our BB Cream or our CC Cream . The BB Cream will be ideal for combination to oily skin and the CC Cream will be suitable for dry to normal skin. You can warm up your complexion with a pigmented Blush or an organic Bronzer , or opt for an illuminated complexion with our natural iridescent Highlighter . Once your complexion is perfectly made up, intensify your look with our Natural Volume Boost Mascara.
Tip n°1 : Define the shape of your eyes
Round eyes?
Round eyes need to be refined, lengthened and turned upwards. How it's done Apply the lightest shade on your palette to the corner of the eye to stretch and blend the colors for a pretty gradient.
Small enough eyes?
Make your eyes look bigger with light-to-medium-coloredblushes , andstretch them with pencils or eyeliners . Black or colored, we offer over a dozen references!
Close-up eyes?
Space them visually with a light blush at the inner corner of the eye and a dark blush at the outer corner.
Sunken eyes?
For deep-set eyes, we recommend applying a light-colored blush to the mobile eyelid , and not over-emphasizing mascara.
Almond eyes?
Do you have almond-shaped eyes? You're in luck! They're one of the easiest shapes to highlight. To enhance them, simply apply a light color all the way from the mobile eyelid to the eyebrow. Then all that's left to do is choose your favorite color to highlight your doe eyes!
Wide-eyed?
On the contrary, to emphasize large eyes,it's best to avoid light shadows, preferring medium or dark colors applied in gradations. It's best to avoid pencil or eyeliner, to avoid weighing down the eyes.
Eyes wide apart?
On the contrary, to bring the eyes closer together, apply a darker shade over the whole of the mobile eyelid and a line of colored pencil or eyeliner to the inner corner of the eye.
Tips N°2 : Which eye shadow color for my eyes?
When it comes to natural eyeshadows, the choice of colors depends mainly on your tastes and theeffect you're looking for.
At Charlotte Bio, you'll find 6 certified organic palettes of natural origin, made up of 4 intensely pigmented eyeshadows in complementary colors for the ultimate make-up look, and 2 palettes made up of 6 eyeshadows!
Copper, intense iridescence, rosy shades, or darker shades for a more intense effect, discover the colors that best match your eye color.
> The Nude Brun and Vegetal palettes are composed of matte, satin and metallic shadows in copper, brown, green and gold tones. These shades are perfect for brown and black eyes, highlighting the look with warm, iridescent hues.
> The Girly palette, with its 4 rather light, dewy shadows, is ideal for light, soft eye make-up. This palette is ideal if you're just starting out in make-up, or if you're looking to highlight your eyes without overdoing it. It's perfect for green eyes, as pink and green are complementary colors. Generally speaking, these shades are fairly neutral and can suit all types of eyes.
> The Silver Smokey palette is more intense and suitable for all eye colors. It is made up of 4 complementary shadows for a complete intense make-up look. Thanks to its smoky black and iridescent gray, you can highlight your eyes in any color.
> The Luxury palette smells like spring. Its colorful blushes, ranging from burgundy to violet to pink, will perfectly highlight your dark eyes. A little tip: apply the lightest shade in the hollow of your eye to brighten your look.
> Finally, the Nude Rose palette is perfect for highlighting your light eyes. 4 iridescent shadows with intense pigmentation for a structured look and enhanced eyes.
Tip n°3 : How do I apply make-up to match my hair?
Blond hair
Blond is a soft hair color. The same applies to make-up. Even out your complexion with a BB Crème or CC Crème for a bare-skin effect, and enhance with a coral or peachy-pink blush. For the eyes, opt forwarm copper and gold shades with the Nude Brun or Vegetal palette. If your lashes tend to be quite thin and light, Volume Boost Naturel mascara is for you.
When it comes to lipsticks, opt for nude and pastel colors for a soft effect, such asÉclat Nude or Bois de Rose. Looking for a more pronounced make-up look? Go for Coquelicot matte lipstick to highlight your smile, it'll look great on you.
Dark hair
Brown or black hair, your hair has an intense color. Highlight your skin tone with colored blushes: Rosewood or Coral Rose. Warm up your complexion with a natural bronzer. Apply starting at the top of the temples, moving into the hollow of the cheeks, and finishing at jawline level.
Add a touch of pizzazz to your eyes with bright colors like the iridescent pink of the Luxury palette or the green of the Vegetal palette. Smokey Eyes looks particularly good on you. Intensify your eyes with Crayonkhôl or Eye-liner in plum, royal blue or black. Make it bigger with Volume Boost Naturel Mascara to extend every lash. For the mouth, red is your color of choice. From the classic Rouge Coquelicot to darker shades like Bordeaux or Groseille, these intense hues will enhance your smile. Our lipsticks are formulated with jojoba oil and apricot kernel to nourish and moisturize your mouth all day long. Looking for shine without forgetting comfort? Fall for our garnet-red lip ink: guaranteed effect!
Red hair
Do you have red hair, fair skin and a tendency to blush as soon as the sun comes out? Here are our tips for applying make-up when you have red hair. Once you've evened out your skin tone with BB or CC Crème, warm up your complexion with a Golden Highlighter or a Peach Pink or Coral Pink Blush , depending on the effect you're looking for, to bring out the pretty color of your hair. Draw the eye to your mouth with bright, colorful shades like Rouge Rosé or Rouge Girly. For your eyes, opt for more neutral shades like champagne, beige, brown or taupe, found in the Nude Brun and Nude Rose palettes . Intensify your look with a line of kohl pencil along the lash line. The finishing touch is Volume Boost Mascara Naturel, with its smart brush to unfurl your lashes.
Tip n°4 : Make-up to match your skin tone
I have fair skin, how do I apply makeup?
Do you have fair skin and a tendency to blush in the sun? Even out your complexion with an organic BB Crème or CC Crème. Once you've done that, color your cheekbones with a Coral Pink or Peachy Pink Blush . A fresh, natural look is guaranteed. For the eyes, opt for iridescent shadows in intense colors. Choose from our wide selection of 6 organic, pigmented eyeshadow palettes to enhance your eyes. For mascara, fill out your lashes with the round brush of Volume Boost Naturel Mascara. For lips, opt for nude or color, depending on the desired effect. Choose a Bois de Rose or Eclat Nude powder lipstick for a natural effect, or a Rouge Parfait or Coquelicot matte lipstick. Shades that are too dark don't suit you and tend to harden your face.
How do I apply make-up to my mixed-race or black skin?
For mixed-race to black skin, choose one of our 4 shades of organic Complexion Fluid for black skin, from Caramel to Mocha. Once your complexion is done, focus on light. Illuminate your face with a highlighter on the nose, cheekbone and under the eyebrow. If your skin is of mixed color, sublimate it with bronzing powder. Dare to look colorful with intense, rosy and coppery shades. The Girly shade will bring out the best in your pretty eyes. Add a line ofeye liner or darkkohl pencil for intensified eyes, and opt for Volume Boost Naturel Mascara for clump-free lashes. Then dress up your lips with matte lipsticks in intense colors like Redcurrant and Bordeaux, which suit you perfectly. Looking for shine? Discover the softness of our Garnet Red Lipstick.
What makeup for medium-to-matte skin?
Your skin is medium, it's not porcelain or coffee and it doesn't suffer from the sun. So choose from our BB and CC creams for medium skin to beautify your skin. Add color to your complexion with Rosewood or Coral Rose Blushes , which look particularly well on you. Sketch out a smile, then brush it onto the contours of your cheeks. To give structure to your face, opt for Organic Pigmented Bronzer. For your eyes, highlight them with bright colors like green, copper and pink, which you can find on the Vegetal and Nude Rose palettes. Draw a light line of pencil along the lash line to highlight your eyes, in addition to Volume Boost Naturel Mascara to unfurl your lashes while nourishing them with its care-enriched formula. For the mouth, discover our Crayon Jumbo bio pourpre for an intense effect without skimping on comfort. Prefer a lipstick format that slips into your handbag? Poppy and Redcurrant will suit you perfectly.