FOLLOW OUR EXPERTS' ADVICE How to choose your eye shadow?
After reading our guide, you'll know :




- Choosing the perfect eye shadow shades
- Choosing the right texture for the desired result
- Why it's important to choose a clean formulation
And if you're in a hurry and can't be bothered to read it all, it's all summed up in the video, right here 👇🏼
Which eye shadow color to choose?
Depending on your eye color
For brown eyes, it's super simple! In fact, most shades work beautifully. The most flattering colors, however, are plum or violet eyeshadows, which will bring out the best in your beautiful brown eyes.
Which eye shadow color is ideal for blue eyes?
Illuminate with bronze, terracotta and orange shades. To accentuate the clarity of your eyes, opt for nude, ash or chocolate eyeshadows.
To highlight green eyes, opt for pink and violet hues, which are ideal for making them stand out!
Finally, for gray eyes, opt for smoky and silver shades that will brighten your eyes in the blink of an eye 😉
Depending on your age
If you have mature skin, look for nude shades that will suit you perfectly. For the rest of us, it's simple: all colors will match as long as you follow our advice! 👌
Depending on your skin tone
Our second tip is to determine your skin color. If you have sensitive skin that blushes easily in the sun, you have fair skin. On the other hand, if your skin is rarely sunburned and tans more easily, you have dark skin. Finally, if your skin is not sensitive to the sun and you tan very quickly, you have dark skin.
For fair skin, opt for warm shades that warm the complexion in just one brushstroke.😉
Those with darker skin have much more choice, as all shades work relatively well for their skin tone.
Finally, for darker skins, choose more colorful shades. They'll add a touch of pizzazz in a single brushstroke! 🌈
Depending on your clothes
Between colorful make-up and a bright outfit...you have to choose! If you have a very colorful outfit, opt for more sober makeup to balance it out and keep a touch of sophistication. And if your outfit is more sober, choose a more colorful makeup to give your look a boost!

Choosing your eyeshadow: Dare color or prefer nude?
It all depends on how you want to look and what you prefer! If you feel more comfortable with nudes, opt for these colors. 🤍
At Charlotte Bio, we offer the following palettes Nude Brown and Nude Rose palettes for makeup that's both gorgeous and natural!
If you like color and you're more into pop, check out our palettes Girly, Luxury and palettes. Vegetal to bring out your doe eyes. 👀✨
For smoky eyes and superb smokey-eyes, try our Silver Smokey.🖤
Which eye shadow texture to choose?
Compact eye shadow
It's the classic blush that's in every make-up bag! It's available in both individual and palette formats. Easy to apply and work with, it's ideal for beginners. At Charlotte Bio, we offer compact eyeshadow palettes in a wide range of colors to suit all tastes!
Powder eye shadow
Powder eyeshadows promise long-lasting wear and a more intense look, thanks to the pigments in the powder. To apply powder eyeshadow, you'll need suitable brushes to work the material.
At Charlotte Bio, powder eyeshadow is our ultimate darling. We offer 7 palettes, from nude to pop, there's something for everyone 😉
Cream eyeshadow
Creamy eyeshadows are the most difficult to work with. They are enriched with oil and will tend to move throughout the day as they settle into the crease. Use as a base to add pigmentation to your make-up! Ideal for sensitive or dry eyelids, it contains moisturizing active ingredients.💧
Pencil eyeshadow
Easy to apply and brushless, it's perfect for quick touch-ups! Find our jumbo pencil available in 2 shades, ensures long-lasting hold for fresh make-up even at the end of the day. Its creamy formula ensures easy, pleasant application 😉
Which eyeshadow finish to choose?
Which eye shadow size to choose?
The eyeshadow palette
Multi-purpose, the various eyeshadows in the palette can be used as a base, illuminator or even eyeliner. Iridescent, matte or glittery, it's all there! Give free rein to your creativity by opting for make-up looks ranging from the most sober to the most intense.
At Charlotte Bio, we offer palettes made up of 4 matte, iridescent and glitter eyeshadows to make all your dreams come true!
Monochrome eyeshadow
Take it with you wherever you go, for quick touch-ups in the middle of the day (or on a wild night out) 😉
Mono eyeshadow lets you complete your collection while being sure to apply all your eyeshadows. If you're a beginner, you can start with monochromatic eyeshadows to get used to the finishes and textures, before becoming a true expert with 1000 palettes!
Discover Charlotte Bio eyeshadows

Pay attention to labels & certifications product
Pay close attention to the labels, certifications and tests carried out before the product goes on sale. Conventional eyeshadows are composed of chemical minerals and preservatives, which can damage your eyes over the long term.
To guarantee the utmost safety, our Charlotte Bio eyeshadows have been subjected to several quality tests. Developed under dermatological and ophthalmological control , our eyeshadows are suitable for sensitive skin. Formulated without talc, they won't dry out the skin. The little extra? They are hypoallergenic and contain only 100% natural ingredients to care for your eyes.
Certified organic by Ecocert and Cosmébio-labeled, our eyeshadow palettes are vegan and cruelty-free. This means that none of our ingredients are of animal origin, and our products are not tested on animals.
For more information on labels and how to read them, consult our dedicated guide HERE.

Pay attention to the formulation eyeshadow formulation
Our eyeshadows are made with 100% natural ingredients and 20% organic ingredients. They are formulated to respect your skin and the planet. Discover the magic recipe:
- Jojoba oil: this oil has a nourishing, protective, rebalancing and softening action. It soothes redness and irritation, and protects the skin from daily external aggressions. Thanks to its hydrolipidic film, Jojoba oil is also an excellent anti-aging agent. It reduces wrinkles while redensifying your skin's dermal tissue!
- Magnolia bark extract: this ingredient has antibacterial and antioxidant properties. It is widely used in cosmetics. Purifying, soothing and anti-aging, it protects the skin from external aggressions. Magnolia bark extract also helps release sebum from the skin.
The 6 most frequently asked questions :
Why choose organic eye shadow?
Be careful with the products you use. Your eyes are the most sensitive part of your face, so you need to take good care of them. By choosing organic make-up, you're taking care of your epidermis and mucous membranes. In organic formulas, active ingredients are assimilated by the skin without damaging or clogging it. Formulated fromnatural, healthy ingredients, they replace all harmful components while respecting your skin and the planet.
Subject to very strict specifications, organic and vegan products can be awarded independent certifications, such as Ecocert and Cosmebio. They are the guarantee of a natural, high-quality composition.
As a reminder, our Charlotte Bio eyeshadow palettes are made from 100% natural ingredients and 20% organically grown. Safe for your skin, they guarantee pleasant application, luminous results and long wear.
Don't wait any longer!
Do eyeshadows have an expiration date?
It all depends on the brand you use. For our palettes, we recommend using the shadows up to 12 months after opening.
What color eyeshadow should I choose for grey eyes?
If you have pretty gray eyes, we recommend you look to smokey and silver shades to enhance your look. The Silver Smokey palette palette is perfect for you!
What's the difference between shadow and eyeshadow?
Creamy textures are referred to as eye shadows , while classic powder textures are referred to as eye shadows. In reality, there are no real rules, as both names can be used to refer to creamier or more classic textures. It's up to you to choose the name you prefer! At Charlotte Bio, we prefer to talk about eye shadows. 😼
Is it a good idea to wear lipstick with eyeshadow?
Of course you can! It all depends on theintensity you want to achieve. If you want to intensify your mouth, use a more discreet eye makeup. Finally, if you want to highlight your eyes with a great make-up look, opt for a more discreet lipstick. Too much eye and mouth make-up can look too much, and won't necessarily enhance your makeup!
I'm allergic to my eye shadow: what should I do?
No need to panic! Just change your makeup routine.
Opt for clean, hypoallergenic eyeshadows like ours! They're gentle on your eyes and won't cause allergic reactions.