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WE TELL YOU EVERYTHING! Organic, effective, and affordable makeup? It exists!

After reading this guide, you will know :

- That organic is not always synonymous with expensive

- That organic makeup can be effective and long-lasting

- The brands to favor

Are you looking to change your beauty routine and switch to organic and natural makeup but don't know which brand to choose? Are you looking at the many brands offering organic makeup and want to distinguish between fact and fiction? Don't want to be a victim of greenwashing? Are you wondering how effective, high-quality products can be affordable? Let's decipher!

🔎 Do you want quality products to take care of your skin without breaking the bank? It's possible!

One of our main commitments is to make organic beauty accessible to all. No more blah blah, we're going to tell you everything about the secrets of organic, quality, and affordable makeup.

"Organic is inevitably expensive" A preconceived idea...

Advertisers and major brands have noticed that many people want to consume in a more sustainable way: by turning to more sustainable consumption methods such as organic, vegan, etc. They have thus allowed themselves to use terms to enhance their image in terms of composition, production methods and relationship with individuals.

Using the terms "artisanal manufacturing," "made in," "authentic recipe," "eco-refill" when they are not certified through independent labels and certifications is meaningless. However, this has allowed many companies to inflate their prices by using these marketing arguments. So be wary of these products! Only independent certifications like Ecocert and Cosmébio can ensure a healthy composition from organic farming.

But don't worry, healthy products, made from natural and organic ingredients, certified and labeled and affordable are possible. You just have to learn to recognize them well.

At Charlotte Bio, all of our products (skincare and makeup) are Ecocert, Cosmebio, Cruelty-free, and Vegan certified, except for the foundation base made from beeswax. How is this possible? We'll explain everything!

Tips from the Team Charlotte

When we think about the composition of our formulas, we focus on the origin and quality of the raw materials and do everything to obtain the best ingredients at the right price. Thanks to our expertise, we control our supply costs and are able to offer cosmetic products made from traceable ingredients. This allows us to ensure their quality, respect for workers and reduce our transport costs. In addition, we manufacture all of our products in Italy and France. We have chosen our partners for their expertise in the field of organic cosmetics but also for their location in order to ensure the quality of their work and working conditions. Thus, your bb cream or foundation base is produced as close as possible to your home to reduce transport costs as well as our ecological footprint. Indeed, by producing locally and favoring short circuits as much as possible, this allows us to reduce our CO2 emissions. This also allows us better traceability of each ingredient in our products.

One of our main selling points is the drastic reduction of packaging. Our packaging is made from recycled plant-based PE made from sugar cane or recycled cardboard. We also reduce over-packaging and ban plastic whenever possible. This has allowed us to reduce our waste by 5 tons since the company was founded.

We do not offer samples in this same approach. This allows us to reduce our environmental impact and achieve economies of scale, given that packaging and over-packaging can cost up to 20% of the finished product's retail price.

Likewise, when shipping our orders, we use recycled and recyclable components such as cardboard, recycled kraft paper, or recycled PE as much as possible. In addition to being good for our planet, these components are less expensive.

Our commitment is to offer the best for you, at an affordable price, while respecting all stakeholders. By opting for local production, we are making a social commitment to trusted stakeholders and guaranteeing them a fair wage. We also partner with causes that are close to our hearts, such as supporting people with disabilities to help them integrate into professional life.

By making this choice, we have chosen to reduce our margins. We also do not generate excessive advertising and marketing costs thanks to our nugget team who are capable of achieving feats to reduce our costs. 💪

And our best spokespersons are you. By telling your friends and family about our products and sharing your looks on social media, you're supporting a young, local, ethical company.

All these small actions have a big impact and allow us to offer you quality, certified organic and natural cosmetics at an affordable price. Now that you know this, you can distinguish fact from fiction and give your skin what it deserves: healthy, pigmented, and good-smelling cosmetics. Go here to discover a wide selection of affordable organic makeup online!

Many of the ingredients in conventional makeup are derived from petrochemicals. What does this term mean? Petrochemicals are the manufacturing of synthetic chemical processes. This requires a lot of research and development and many complex processes based on ingredients created or derived from rare and distant materials such as petroleum to create synthetic materials and scents created from scratch. In addition to being dangerous for the environment and the people around them, being suspected of being endocrine disruptors and potentially causing cancer, these processes are very expensive.

Organic cosmetics are content with what nature offers to create ingredients (at least) as effective as organic makeup. Thus, the formulation is less expensive because it "simply" comes from natural ingredients and does not require complex processes: favoring gentle processes. In addition, vegetable oils replace silicones and parabens and have many benefits for the skin: hydration, slowed oxidation...

Reducing petrochemicals also allows us to use fewer ingredients, only those necessary, and to achieve economies of scale.

Before you can call makeup "organic," it must meet a number of conditions based on strict specifications. One of these is Cosmebio, the leading organic and natural cosmetics label. This label was created in 2002 to counter the growing greenwashing trend. It allows you to distinguish at a glance which cosmetics are truly natural or organic.

Here are its guarantees:

A minimum composition of 95% natural ingredients for the total product, as well as a minimum of 95% organic ingredients for all plants and a minimum of 10% organic ingredients for the total product. In addition, the Cosmebio label also guarantees the absence of ingredients harmful to health or the environment by prohibiting the processes that allow their existence. These important requirements cover the entire product life cycle:

From the origin of raw materials, in order to encourage ethical and sustainable sourcing, through a gentle and non-polluting transformation process, numerous controls at the manufacturing level of the finished product (clean composition, packaging, storage): imposing a separation of different manufacturing processes, the establishment of separate storage areas to avoid any errors, the implementation of a strict quality control system as well as the absence of animal testing. The COSMOS specifications also encourage the eco-design of packaging to minimize environmental impacts and preserve biodiversity. To this end, it provides for the reduction of the quantity of materials used, and at the same time the increase in the quantity of recycled and recyclable materials. Only a restricted list of authorized materials: wood, glass, aluminum, plastic (PE, PET, PP, PETG), cardboard, PLA and any 100% natural material. Many materials are prohibited: PVS, polystyrene, and all other chlorinated and styrene-containing plastics, as well as materials produced from GMOs.

And finally, transparent labeling and responsible communication: requiring the presence of certification statements, the presence of percentages of natural and organic origin, and the indication in the INCI list of ingredients from Organic Agriculture.
The COSMOS specifications also provide for the implementation of a waste management plan to reduce, reuse and recycle waste as well as a list of authorized cleaning and disinfection products.