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    XXL, lengthened, or separated lashes?

    Which mascara to choose?

  • After reading this guide, you will know:


    - Choisir votre mascara en fonction de la couleur de vos yeux,
    - Quel type de mascara choisir en fonction du rendu que vous souhaitez (XXL, volume, cils séparés?)
    - Quels ingrédients privilégier pour préserver vos cils et vos yeux.

    Et si vous êtes pressée et que vous avez la flemme de tout lire, tout est résumé dans la vidéo, juste ici 👇🏼


    Choosing your mascara based on your eye color

    Contrary to popular belief, it is not always advisable to match the color of your mascara to the color of your eyes.
    You should choose your mascara based on the effect you want to achieve. Feel free to opt for different colors to enhance your look!

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    BROWN EYES

    If you have dark eyes, opt for a black or midnight blue shade to brighten your look. Dark eyes are more smoky and “severe” than light eyes. Opt for a colored shade to bring a little lightness to your look.
    Classic black mascara will also be perfect for highlighting the mischievous side of your dark eyes.

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    GREEN EYES

    If you have green eyes, opt for a brown or plum colored mascara to enlarge and enhance your look. Similarly, this is truly a matter of choice and desired effect. If you wish to remain classic, an intense black mascara will also be perfect. You're lucky, with your green eyes, a touch of black mascara is enough to assert your gaze!

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    BLUE EYES

    If you have blue eyes, opt for warm shades . Plum and brown mascara will make your eyes pop and look great on you! If you opt for black mascara, be careful not to overdo it. You have very light eyes, so if you overdo it with black mascara, it might clash too much with your eyes. Intensity, yes, but with a light touch ;)

    Choosing mascara based on your lash type

    I have short eyelashes

    If you have short lashes, don't panic ! Opt for a mascara with a long, straight or round brush . The former lengthens lashes in just a few strokes. Give yourself an intense look! As for the latter, it allows you to enlarge your eyes while maintaining a natural effect. Depending on the desired effect, our precision mascara or our density-volume mascara will be perfect.

    I have long eyelashes

    Lucky you ! You can use all types of mascara. Your choice will mainly depend on the desired result . Volume and well -curled lashes? Opt for a mascara with a half-moon brush and silicone bristles. For density and full, well-filled lashes , opt for a round brush with natural bristles . Are you looking for precision and infinitely stretched lashes ? A straight brush will perfectly stretch your lashes one by one to avoid creating clumps and form an intense fringe of lashes. So you will have understood, our 3 mascaras will be perfect for your lashes , choose your favorite according to the effect you want to give to your look ;)

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    Choosing your

    mascara based

    on your

    needs

    Volumize my lashes keyboard_arrow_down
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    If you're looking for XXL volume, opt for a mascara with a curved brush . It provides intense volume by building up your lashes one by one. A doe-eyed look is guaranteed! Natural or silicone bristles, the choice is yours. Silicone bristles will give a more precise and qualitative result, and natural bristles will give fuller lashes. The half-moon shaped brush extends lashes beyond their natural length. Your eyes are extended and your lashes look more curled and elongated.

    Be careful to choose the texture well too. Choose a light texture that does not clump, does not leave marks on the eyelid, facilitates application and offers an immediate volume effect. Our perfect curl mascara will be perfect to guarantee you a 3D effect. After several years of research, our innovative brush will curl your eyelashes and give them stunning volume in one stroke. This mascara ensures optimal eye comfort , its texture does not run and does not dry out the eyes . Long-lasting hold guaranteed!

    Curl my eyelashes keyboard_arrow_down
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    For an XXL effect, consider using an eyelash curler before applying your makeup.

    Curling your eyelashes is sometimes the most complicated effect to give to your eyes. You have no choice: you need a curved brush that will perfectly fit the shape of your eyes and apply mascara to all your lashes, even those at the tips. The half-moon brush makes lashes thick and multiplied and produces an immediate effect. Opt for soft silicone bristles that allow you to style and lengthen your lashes qualitatively, without clumping.

    For curled lashes, choose our perfect curl mascara without hesitation.

    Lengthen my eyelashes keyboard_arrow_down
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    Be careful, lengthening your eyelashes does not necessarily mean giving them volume ! The idea here is to keep their natural density, but to lengthen them to have an intense fringe of lashes. So opt for a round brush , which will subtly deposit the material on your lashes, one by one and ensure a deep look. This type of brush is 2 in 1 : it thickens the lashes for a fuller look and lengthens them for a more intense look. The lashes are multiplied and thickened .

    The texture of your mascara is also important. Forget about textures that are too liquid, which risk running and not staying on your lashes all day. Choose a light but mattifying texture that will effectively stretch your lashes to make them look longer.

    The trick is to move your lashes back and forth from left to right to stretch them one by one . Several strokes are necessary.

    Separate my lashes keyboard_arrow_down
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    If you want to separate your lashes and create a well-defined lash fringe, opt for a straight, long brush. This type of brush will separate and lengthen the lashes from root to tip. It promises to enlarge and intensify your gaze in just a few strokes. This type of mascara coats each lash, one by one, for a very precise result. This type of brush reaches the smallest lashes located in the inner and outer corners of the eye. Also, pay attention to the texture used and opt for a sufficiently mattifying texture to effectively hold on each lash all day long, without smudging. To multiply your lashes, turn to our precision mascara.

    Pay attention

    to the mascara

    formulation

    Check the labels keyboard_arrow_down
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    To be sure of a mascara's good composition, simply pay attention to the labels and certifications that confirm the marketing advantages put forward by brands. Ecocert and Cosmébio labels let you know that the majority of mascara ingredients are certified organic. The Vegan label certifies that the mascara contains no animal products in its composition. Finally, the Cruelty Free label means that the mascara was not tested on animals during its development.

    100% natural ingredients + 51% organic ingredients keyboard_arrow_down
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    Our mascaras are all made with 100% natural ingredients and 51% organic ingredients. Thanks to a complex of vegetable oils and vegetable waxes, our mascara is now as effective as a conventional mascara, offering the guarantee of a healthy formula that is good for you and the planet.

    Complex of high-performing waxes keyboard_arrow_down
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    Carnauba wax , which comes from a Brazilian palm tree. It guarantees a light and non-sticky texture that ensures the product lasts a long time on the eyelashes.

    Japanese varnish bark wax , which is a natural stabilizing agent (which will therefore replace petrochemical-derived preservatives): it improves the ingredients or the stability of the formulation and the duration of conversation.

    Beware of "100% natural" keyboard_arrow_down
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    Beware of the claim "100% natural" or "100% natural ingredients" which can be used as a marketing argument. Indeed, natural ingredients in a cosmetic formula are a real advantage for health and the planet, but they do not guarantee their origin, how they are grown, and how they are subsequently processed. For example: jojoba oil is a natural ingredient. However, without organic certification, this could mean that it is chemically treated and harvested under working conditions that do not respect workers, for instance. In any case, if you are looking for a quality, ethical product that respects ecological and ethical values, turn to recognized labels and certifications that promise a very demanding set of specifications on these different points.

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    Jojoba oil, which has nourishing, protective, re-balancing and softening properties. It has soothing, healing, and protective properties.

    Castor oil, which strengthens nails, hair, and eyelashes. It is perfect for repairing and nourishing hair, and is known for promoting its growth.

    Magnolia Bark Extract + Barley Extract keyboard_arrow_down
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    Magnolia bark extract , which has antibacterial and antioxidant properties; your eyes and eyelashes are thus protected.

    Barley extract , which has a softening and antihistamine action (anti-allergies, against redness, itching).

    Why choose organic mascara

    Mascara is an essential part of any makeup routine. Applied daily, it is in constant contact with the eyes, so it's important to be careful about the mascara you choose. At Charlotte Bio, we do everything we can to offer mascaras that respect your eyes and the planet, and are all made in France. Our mascaras are Ecocert and Cosmébio certified, organic labels recognized in the cosmetics world. These labels adhere to technical charters, guaranteeing the absence of petrochemical components and endocrine disruptors.

    Regarding health, it is also very important to know what we use and apply to our eyes daily. Conventional mascaras contain drying agents, chemical minerals, and preservatives, which are very close to the mucous membranes and can, in the long term, damage your eyes. Pay attention to the tests carried out on the formula before the product is launched on the market. Our mascaras have undergone several tests to guarantee the highest quality and safety regarding their use. For example, our 3 mascaras have been developed under dermatological and ophthalmological control. They are hypoallergenic and contain only natural components that are gentle on the eyes. Moreover, the formula doesn't sting the eyes, which is rare in the organic world!

    Do you want to go further and are you looking for a treatment mascara? If your lashes are dry and tend to break, some mascaras, in addition to guaranteeing lengthened and volumized lashes, promise hydration and protection. Thanks to cosmetic innovations and the combination of different complexes of vegetable oils and waxes, and components such as jojoba oil, castor oil, or Carnauba wax, your lashes are hydrated all day long, protected, and their growth is promoted. Do you take care of your hair? Remember to take care of your lashes too ;).

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    The 11 most frequently asked questions

    Is colored mascara a good idea? keyboard_arrow_down
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    Of course! Colored mascara is the perfect addition for a little pop of color without spending too much time in the bathroom. It will instantly color your eyes , brightening and making them look bigger .

    As we mentioned earlier, it's not necessarily advisable to choose a mascara that's the same color as your eyes . For blue eyes, opt for warm colors like brown or plum mascaras. If you have brown or black eyes, turn to midnight blue mascara or the eternally classic black. Finally, for green eyes, go for plum or brown mascara.

    I'm looking for a mascara with a natural effect, which one should I choose? keyboard_arrow_down
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    For a "no makeup" look, opt for a straight brush or a rounded brush to thicken your lashes while ensuring a natural result. Also pay attention to the texture; avoid overly liquid textures that won't hold, and overly thick textures that will give too much of a smoky effect. For example, opt for our precision mascara or our volume and density mascara, applying one or two coats.

    Which mascara should I choose to avoid dry eyelashes? keyboard_arrow_down
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    Do you have dry eyelashes? Don't panic! Opt for a treatment mascara that contains natural ingredients such as waxes and vegetable oils. Our mascaras contain a complex of vegetable oils (Jojoba oil, sunflower oil and castor oil) which have rebalancing, hydrating, nourishing and strengthening properties for the eyelashes.

    What is the shelf life of mascara? keyboard_arrow_down
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    Our organic and vegan mascaras have a shelf life of 6 months after opening, like almost all organic mascaras on the market. To optimize its lifespan, we recommend storing it in a dry place away from direct sunlight.

    Which mascara to choose to avoid clumps? keyboard_arrow_down
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    The precision mascara, with its small spiked brush, catches and separates lashes one by one. With it, say goodbye to clumps!

    I have blue eyes, can I wear blue mascara? keyboard_arrow_down
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    If you have blue eyes, we advise you not to choose a mascara that is the same color as your eyes. To make your beautiful blue eyes stand out, opt for warm shades. Our brown or plum mascaras will suit you perfectly!

    How do you know if an organic mascara is really effective? keyboard_arrow_down
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    Who said organic doesn't rhyme with effectiveness? Charlotte Bio mascaras don't run and ensure long-lasting hold . Goodbye panda eyes at the end of the day! Thanks to months of research and development, we have succeeded in developing an organic mascara that easily competes with the biggest industrial and non-organic brands . Chemical minerals are replaced by plant minerals , synthetic waxes are replaced by plant waxes , preservatives by natural components and synthetic perfumes by natural perfumes . And even without all these petrochemical components that promise you infinite eyelashes, you get the same result with an organic mascara.

    In short: it's all there! Quality, labels, health, effectiveness, long-lasting, and accessibility.

    Does mascara need to be waterproof? keyboard_arrow_down
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    Your mascara doesn't have to be waterproof. At Charlotte Bio, we've chosen to offer organic, vegan and cruelty-free mascaras that are weather-resistant. Our formula has been designed to ensure long-lasting hold.

    Is a smudge-proof organic mascara really possible? keyboard_arrow_down
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    We'll admit it, while conventional mascaras contain drying agents, in organic mascara it's a tedious job to get one that doesn't smudge. But impossible is not Charlotte Bio!
    Our mascaras have been formulated to ensure long-lasting wear and therefore not to smudge. You can confidently fall for them. The waxes they contain strengthen the texture to prevent it from being too liquid.

    Are your mascaras hypoallergenic? keyboard_arrow_down
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    Exactly! Our formula, found in Charlotte Bio mascaras, is hypoallergenic, and developed and tested under dermatological and ophthalmological control. The little extra? It contains no fragrance! Therefore, with our mascaras, you run no risk of allergies!

    Is it possible to apply mascara to eyelash extensions? keyboard_arrow_down
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    It is perfectly possible to apply mascara if you have eyelash extensions . Our mascaras are made from Japanese bark wax, which makes application easier and therefore won't damage your eyelash extensions. Choose our precision mascara to separate your lashes one by one. Give yourself a doe-eyed look!